After much consideration, I’ve finally taken the plunge and started investing in Starbucks (SBUX) stock. The journey leading to this decision began back in the summer of 2023, during our travels to Paris. As we explored the city, we found ourselves frequently stopping at Starbucks coffee shops for a quick break, coffee, and some cozy downtime. It was during these moments that the thought of investing in Starbucks first crossed my mind, but at that time, it remained just an idea.
Fast forward to our most recent trip to Prague, where the real trigger happened. My kiddo was on a mission to find the infamous Pink Drink, a popular menu item that had caught their attention. Investing in what you love often makes the most sense, and this was certainly one of those cases.
So, we’ve now begun acquiring Starbucks stock for the family portfolio, starting small with a fractional investment of 0.1 shares. As with many of my other investments, the goal here is to grow our holdings to at least 100 shares, which would allow us to sell covered calls for additional income. There’s no strict time frame for reaching this goal—just steady, gradual accumulation, one cup of coffee (or in this case, fractional share) at a time.
For anyone considering investing, the advice “invest in what you love” has always been a helpful mantra for me. Whether it’s spending time at Starbucks or seeing the joy it brings to our everyday life, the connection with the brand makes it easier to commit to the investment. Here’s to the journey of growing our Starbucks position, sip by sip.